Brand Safety
Home
>
Blog
>
Brand Safety
Home
>
Glossary
>
Brand Safety
What does "brand safety" mean?

The practice of ensuring that advertising is not delivered in environments that could be a risk to an advertiser's image.

‍

🇨🇭TRENDBOOK 2026: The 5 Marketing Trends

Marketing is entering a new era.

The media landscape is changing faster than ever. Yesterday's strategies are no longer enough.

This Trendbook gives you the keys to transform this mutation into an opportunity.