What does "Below The Fold" (BTF) mean?
The part of a screen not visible without scrolling. A BTF impression is an impression visible below the waterline.
🇨🇭TRENDBOOK 2026: The 5 Marketing Trends
Marketing is entering a new era.
The media landscape is changing faster than ever. Yesterday's strategies are no longer enough.
This Trendbook gives you the keys to transform this mutation into an opportunity.
