What's an "audience extension"?
Audience extension consists of a publisher offering an advertiser to reach its 1st party audience outside its site.
Example: activation of SeLoger.fr audiences on the Le Monde.fr website to target real estate intentionalists in a qualified editorial context.
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Our TrendBook, born from the fusion of our agency’s expertise, unveils four key trends shaping the media and advertising industry, carefully analyzed by our experts:
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