What's an "audience extension"?
Audience extension consists of a publisher offering an advertiser to reach its 1st party audience outside its site.
Example: activation of SeLoger.fr audiences on the Le Monde.fr website to target real estate intentionalists in a qualified editorial context.
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🇨đź‡TRENDBOOK 2026: The 5 Marketing Trends
Marketing is entering a new era.
The media landscape is changing faster than ever. Yesterday's strategies are no longer enough.
This Trendbook gives you the keys to transform this mutation into an opportunity.
