Glossair

GLOSSAIR für digitale werbung

"Lost" im Fachjargon der digitalen Werbung?
Unser Glossar bringt Licht ins Dunkel!

A

A

Above The Fold (ATF)

Above The Fold (ATF)

Ad Exchange

Ad Exchange

Ad Verification

Ad Verification

Advertising Network / Adnetworks

Advertising Network / Adnetworks

Arrival Rate

Arrival Rate

Audience Extension

Audience Extension

B

B

Behavioral Targeting

Behavioral Targeting

Below The Fold (BTF)

Below The Fold (BTF)

Bid Price

Bid Price

Bid Request

Bid Request

Bid Response

Bid Response

Blacklist

Blacklist

Bounce Rate

Bounce Rate

Brand Safety

Brand Safety

C

C

CRM Onboarding

CRM Onboarding

Click

Click

Click Through Rate (CTR)

Click Through Rate (CTR)

Contextual Targeting

Contextual Targeting

Cookie

Cookie

Cookie Sync / Cookie Matching

Cookie Sync / Cookie Matching

Cookieless

Cookieless

Cost Per Action (CPA)

Cost Per Action (CPA)

Cost Per Completed View (CPCV)

Cost Per Completed View (CPCV)

Cost Per Engagement (CPE)

Cost Per Engagement (CPE)

Cost Per Lead (CPL)

Cost Per Lead (CPL)

Cost Per Mille Impressions (CPM)

Cost Per Mille Impressions (CPM)

Cost Per Visit (CPV)

Cost Per Visit (CPV)

Cost per Order (CPO)

Cost per Order (CPO)

Cross-Device Campaign

Cross-Device Campaign

D

D

Data Management Platform (DMP)

Data Management Platform (DMP)

Deal ID (Deal Token)

Deal ID (Deal Token)

Deal With Priority / Private Auction / Priority Deal

Deal With Priority / Private Auction / Priority Deal

Demand Side Platform (DSP)

Demand Side Platform (DSP)

Drive to Store

Drive to Store

Dynamic Creative Optimisation (DCO)

Dynamic Creative Optimisation (DCO)

E

E

F

F

First Look

First Look

First Party Data

First Party Data

First View

First View

Full Rate

Full Rate

G

G

Guaranteed Programmatic

Guaranteed Programmatic

H

H

Header Bidding / Advanced or Pre-Bidding

Header Bidding / Advanced or Pre-Bidding

I

I

Impression

Impression

Instream-Video

Instream-Video

Interoperability

Interoperability

J

J

K

K

L

L

Lineares TV

Lineares TV

M

M

Middle of the Fold (MTF)

Middle of the Fold (MTF)

Multi-Device Campaign

Multi-Device Campaign

N

N

Non-Guaranteed Programmatic

Non-Guaranteed Programmatic

O

O

OTT Advertising

OTT Advertising

Open Auction / Open Marketplace

Open Auction / Open Marketplace

Order ID

Order ID

Outstream-Video

Outstream-Video

Over the Top (OTT)

Over the Top (OTT)

P

P

Post Click (PC)

Post Click (PC)

Post Click Sale (PC Sale)

Post Click Sale (PC Sale)

Post Click Visit

Post Click Visit

Post View (PV)

Post View (PV)

Post View Visit / Post IMP Visit

Post View Visit / Post IMP Visit

Private Auction / Private Marketplace

Private Auction / Private Marketplace

Programmatic

Programmatic

Programmatic Deal

Programmatic Deal

Q

Q

R

R

Reach

Reach

Real Time Bidding (RTB)

Real Time Bidding (RTB)

Repetition

Repetition

Retail Media

Retail Media

Retargeting

Retargeting

Return On Investment (ROI)

Return On Investment (ROI)

Return of Ad Spend (ROAS)

Return of Ad Spend (ROAS)

S

S

Second Party Data

Second Party Data

Second Price Auction

Second Price Auction

Segmentierter TV

Segmentierter TV

Semantic Targeting

Semantic Targeting

Supply Side Platform (SSP)

Supply Side Platform (SSP)

T

T

Target Coverage

Target Coverage

Third Party Data

Third Party Data

Trading Desk

Trading Desk

U

U

Unique Contact

Unique Contact

Useful Pressure (UP)

Useful Pressure (UP)

V

V

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