What's an "open marketplace / open auction"?
It's an open marketplace where all potential buyers have the same access conditions with a "second price auction" type of auction. Auctions are called open or free (open auction).
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🇨đź‡TRENDBOOK 2026: The 5 Marketing Trends
Marketing is entering a new era.
The media landscape is changing faster than ever. Yesterday's strategies are no longer enough.
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