What's an "open marketplace / open auction"?
It's an open marketplace where all potential buyers have the same access conditions with a "second price auction" type of auction. Auctions are called open or free (open auction).
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Our TrendBook, born from the fusion of our agency’s expertise, unveils four key trends shaping the media and advertising industry, carefully analyzed by our experts:
- How to capture consumers in the age of the Messy Funnel
- Why AI is emerging as a cultural revolution
- How television is evolving into a multifaceted medium
- Why influencer marketing has reached the age of maturity
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