What does "non-guaranteed programmatic" mean?
A buying model that aims to put buyers in competition for the same impression. The sale can be done by auction or based on a fixed CPM.
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🇨đź‡TRENDBOOK 2026: The 5 Marketing Trends
Marketing is entering a new era.
The media landscape is changing faster than ever. Yesterday's strategies are no longer enough.
This Trendbook gives you the keys to transform this mutation into an opportunity.
