What does "Middle of The Fold" (MTF) mean?
It's the advertising inventory located in the middle of a website page (or second screen) as opposed to the Bellow of the Fold (last screen) and the Above the Fold (first screen).
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🇨đź‡TRENDBOOK 2026: The 5 Marketing Trends
Marketing is entering a new era.
The media landscape is changing faster than ever. Yesterday's strategies are no longer enough.
This Trendbook gives you the keys to transform this mutation into an opportunity.
