What does "Middle of The Fold" (MTF) mean?
It's the advertising inventory located in the middle of a website page (or second screen) as opposed to the Bellow of the Fold (last screen) and the Above the Fold (first screen).
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Our TrendBook, born from the fusion of our agency’s expertise, unveils four key trends shaping the media and advertising industry, carefully analyzed by our experts:
- How to capture consumers in the age of the Messy Funnel
- Why AI is emerging as a cultural revolution
- How television is evolving into a multifaceted medium
- Why influencer marketing has reached the age of maturity
