What's "guaranteed programmatic"?
Also known as direct programmatic, this automated buying method brings together advertisers and advertising agencies. The latter will offer advertising space in compliance with specific conditions established during a negotiation. Most of these conditions allow to define the context of diffusion, the audience targeting and the price.
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🇨đź‡TRENDBOOK 2026: The 5 Marketing Trends
Marketing is entering a new era.
The media landscape is changing faster than ever. Yesterday's strategies are no longer enough.
This Trendbook gives you the keys to transform this mutation into an opportunity.
