What is conversion?
From an advertising point of view, a conversion is the completion by a prospect of an action desired by the advertiser following a campaign. This action varies according to the objective of the campaign and can take a variety of forms: filling in a form, downloading a document or making a purchase on an advertiser's website.
Download our trendbook
Our TrendBook, born from the fusion of our agency’s expertise, unveils four key trends shaping the media and advertising industry, carefully analyzed by our experts:
- How to capture consumers in the age of the Messy Funnel
- Why AI is emerging as a cultural revolution
- How television is evolving into a multifaceted medium
- Why influencer marketing has reached the age of maturity
