What is conversion?
From an advertising point of view, a conversion is the completion by a prospect of an action desired by the advertiser following a campaign. This action varies according to the objective of the campaign and can take a variety of forms: filling in a form, downloading a document or making a purchase on an advertiser's website.
🇨đź‡TRENDBOOK 2026: The 5 Marketing Trends
Marketing is entering a new era.
The media landscape is changing faster than ever. Yesterday's strategies are no longer enough.
This Trendbook gives you the keys to transform this mutation into an opportunity.
