What's "contextual targeting" ?
Targeting technique based on the broadcasting environment and the content of web pages.
Example: the URL of a site, thematic category of the content (news, automobile, family, sport, etc.)
Download our trendbook
Our TrendBook, born from the fusion of our agency’s expertise, unveils four key trends shaping the media and advertising industry, carefully analyzed by our experts:
- How to capture consumers in the age of the Messy Funnel
- Why AI is emerging as a cultural revolution
- How television is evolving into a multifaceted medium
- Why influencer marketing has reached the age of maturity
