What is consideration?
In advertising terms, consideration is when a consumer considers a brand as a possible option for satisfying a need or making a purchase. So, from a marketing perspective, the aim of consideration is to create a preference for a brand and encourage consumers to find out more about it.
🇨đź‡TRENDBOOK 2026: The 5 Marketing Trends
Marketing is entering a new era.
The media landscape is changing faster than ever. Yesterday's strategies are no longer enough.
This Trendbook gives you the keys to transform this mutation into an opportunity.
