What is consideration?
In advertising terms, consideration is when a consumer considers a brand as a possible option for satisfying a need or making a purchase. So, from a marketing perspective, the aim of consideration is to create a preference for a brand and encourage consumers to find out more about it.
Download our trendbook
Our TrendBook, born from the fusion of our agency’s expertise, unveils four key trends shaping the media and advertising industry, carefully analyzed by our experts:
- How to capture consumers in the age of the Messy Funnel
- Why AI is emerging as a cultural revolution
- How television is evolving into a multifaceted medium
- Why influencer marketing has reached the age of maturity
