What's "behavioral targeting"?
A targeting technique based on the analysis of web browsing, allowing to determine centers of interest or purchase intention.
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🇨đź‡TRENDBOOK 2026: The 5 Marketing Trends
Marketing is entering a new era.
The media landscape is changing faster than ever. Yesterday's strategies are no longer enough.
This Trendbook gives you the keys to transform this mutation into an opportunity.
