A backlink is a hypertext link within a web page on site A pointing to a web page on site B (as opposed to an internal link, which can take the same form, but this time pointing to another page on the same site A). They play a key role in a company's SEO strategy.
🇨đź‡TRENDBOOK 2026: The 5 Marketing Trends

Marketing is entering a new era.
The media landscape is changing faster than ever. Yesterday's strategies are no longer enough.
This Trendbook gives you the keys to transform this mutation into an opportunity.


