What is a backlink?
A backlink is a hypertext link within a web page on site A pointing to a web page on site B (as opposed to an internal link, which can take the same form, but this time pointing to another page on the same site A). They play a key role in a company's SEO strategy.
Download our trendbook
Our TrendBook, born from the fusion of our agency’s expertise, unveils four key trends shaping the media and advertising industry, carefully analyzed by our experts:
- How to capture consumers in the age of the Messy Funnel
- Why AI is emerging as a cultural revolution
- How television is evolving into a multifaceted medium
- Why influencer marketing has reached the age of maturity
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