Backlink
What is a backlink?

A backlink is a hypertext link within a web page on site A pointing to a web page on site B (as opposed to an internal link, which can take the same form, but this time pointing to another page on the same site A). They play a key role in a company's SEO strategy.

Download our trendbook

Our TrendBook, born from the fusion of our agency’s expertise, unveils four key trends shaping the media and advertising industry, carefully analyzed by our experts:

  1. How to capture consumers in the age of the Messy Funnel
  2. Why AI is emerging as a cultural revolution
  3. How television is evolving into a multifaceted medium
  4. Why influencer marketing has reached the age of maturity