Artificial Intelligence (AI) is the set of theories and techniques used to create machines and computer systems capable of simulating human intelligence. Facial recognition, chatbots, autonomous cars, text correction, etc. are concrete examples of artificial intelligence.
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Our TrendBook, born from the fusion of our agency’s expertise, unveils four key trends shaping the media and advertising industry, carefully analyzed by our experts:
- How to capture consumers in the age of the Messy Funnel
- Why AI is emerging as a cultural revolution
- How television is evolving into a multifaceted medium
- Why influencer marketing has reached the age of maturity