What is a lookalike audience?
A lookalike audience is a group of people selected by an algorithm as having similar characteristics to an existing audience. This technique is particularly used in online advertising to reach new users who are likely to be interested in a product or service, based on data from the reference audience.
🇨đź‡TRENDBOOK 2026: The 5 Marketing Trends
Marketing is entering a new era.
The media landscape is changing faster than ever. Yesterday's strategies are no longer enough.
This Trendbook gives you the keys to transform this mutation into an opportunity.
.png)
