What is a lookalike audience?
A lookalike audience is a group of people selected by an algorithm as having similar characteristics to an existing audience. This technique is particularly used in online advertising to reach new users who are likely to be interested in a product or service, based on data from the reference audience.
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Our TrendBook, born from the fusion of our agency’s expertise, unveils four key trends shaping the media and advertising industry, carefully analyzed by our experts:
- How to capture consumers in the age of the Messy Funnel
- Why AI is emerging as a cultural revolution
- How television is evolving into a multifaceted medium
- Why influencer marketing has reached the age of maturity
