TechFlix: Webinars to master AI & digital marketing
our techflix webinars
AI in Practice
This episode gets hands-on: building custom GPTs that boost campaign performance without compromising your own data, and unlocking Google's Demand Gen Campaigns to target the right audience and personalize messaging at scale.
Less theory, more application.
Drive to Store Measurement & AI
How do you prove an online campaign actually drives people into your store?
We break down the latest drive-to-store measurement methods and how to turn that data into real marketing optimization, plus the groundwork for a solid AI infrastructure that makes it all scalable inside your organization.
AI Search Optimization
ChatGPT, Perplexity, Claude, and Gemini are changing how people search and how brands get found.
This episode covers monitoring and improving your visibility in AI-generated results, benchmarking your brand against competitors inside these new search environments, and the AI infrastructure you need to keep up.
Brand Agents
Just like websites in the '90s and apps in the 2010s, every brand will soon be represented by its own AI agent: the interface customers, partners, and search platforms increasingly use to interact with you.
We cover what that means for visibility and communication, how to benchmark your position in the AI ecosystem, and first steps toward building your own.
AI SEARCH DEEP DIVE
The more tools claim to measure AI visibility, the more one question matters: can you trust the data?
We share findings from our own benchmark comparing leading GEO measurement tools, where their visibility and sentiment scores align, where they diverge, and what that means if you're basing decisions on them.
Stay tuned for upcoming webinars
