What does "whitelist" mean?
As opposed to a blacklist. It's a list of sites whose practices are deemed to be compliant and whose advertising messages are therefore allowed to pass. Can apply to advertisers, sectors, buyers, formats, creatives.
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Our TrendBook, born from the fusion of our agency’s expertise, unveils four key trends shaping the media and advertising industry, carefully analyzed by our experts:
- How to capture consumers in the age of the Messy Funnel
- Why AI is emerging as a cultural revolution
- How television is evolving into a multifaceted medium
- Why influencer marketing has reached the age of maturity
