What is the recall rate?
The "recall rate", which is often used in digital advertising, measures the ability of an audience to remember an ad after seeing it. A high recall rate indicates that the ad is memorable and therefore potentially more effective.This rate is calculated by asking viewers if they remember an ad after seeing it, most often through a survey, to determine the percentage of recall among them.
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- How to capture consumers in the age of the Messy Funnel
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